Money accumulated during pandemic helps Rolls-Royce achieve record sales

0

Rolls-Royce Motor Cars achieved record sales in 2021 as coronavirus lockdowns led to “a lot of money being accumulated around the world,” the company’s chief executive said.

Torsten Muller-Otvos said the BMW-owned company delivered 5,586 cars last year, up 49% from 2020.

He said in a virtual press conference that it is “in large part thanks to Covid that the entire luxury sector is booming around the world”.

People “couldn’t travel much” or spend money on “luxury services” after the virus outbreak in 2020, Muller-Otvos said.

“For this reason, there is a lot of money accumulated in the world, which has been spent on luxury goods. We also took advantage of it.

“A lot of people have also seen people in their communities die from Covid and this made them think that life can be short and that you are better off living now than putting it off until a later date.

“It has also helped quite massively to (encourage people to) invest in what I would call the beautiful and beautiful things in the world.”

Rolls-Royce said there is strong demand for all of its models in 2021, especially the Ghost and Cullinan.

Custom commissions have also reached record levels.

The company, based in Goodwood, West Sussex, continues to develop its first pure electric car, Specter, which is expected to release in the last three months of 2023.

Mr. Muller-Otvos described 2021 as “a phenomenal year” for Rolls-Royce.

“We have delivered more cars than at any time in the brand’s 117-year history with unprecedented demand for all products in all global markets,” he said.

Share.

Comments are closed.