Believe it or not, the story Saint Regis The brand is noticeably absent from London’s crowded luxury hotel scene, but that’s about to change.
On February 24, Marriott International, Inc. announced that it had signed a management agreement with Cola Holdings and The Westbury Hotel Limited to open The St Regis in London next year on the corner of Bond and Conduit streets in upscale Mayfair.
“This is a pivotal moment for St. Regis Hotels & Resorts,” said George Fleck, vice president and global brand leader, St. Regis Hotels & Resorts, in a press release. “We are delighted to bring the brand’s timeless heritage, cherished traditions and bespoke service to one of London’s finest addresses, and we look forward to becoming the city’s most glamorous destination for inhabitants and travelers.
Plans call for a massive $122 million redevelopment and transformation of the former Westbury Mayfair Hotel, with the addition of an eighth floor. Scheduled to open with 196 rooms and suites, the hotel will be designed by Peter Newman-Earp of Morrison Design with interiors by Richmond International. Along with a long list of amenities, including an exclusive restaurant, speakeasy jazz bar, fitness center and spa, The St. Regis London will honor the building’s heritage by retaining the iconic Polo Bar, designed in the origin for the Phipps family of America, avid polo players. and creators of the Westbury Hotel in New York and London.
The storied history of the St. Regis brand dates back to 1904, when Colonel John Jacob Astor IV, who would later perish in the sinking of the Titanic, opened The St. Regis New York. Immediately considered “the best hotel in America” by the New York times, the property was as avant-garde for its time as it was luxurious, as Astor, a visionary entrepreneur, insisted that each bedroom had its own telephone.
Marriott International currently operates 16 properties under the St. Regis brand across Europe, the Middle East and Africa.