Blenheim has launched new incentives to encourage visitors to use sustainable transport.
Anyone booking online will get a 30% discount on their ticket if they can prove they arrived by public transport, bicycle or fully electric vehicle.
As an added incentive, they can turn their reduced entry into an annual pass at no additional cost.
Blenheim Palace has also launched a free weekend shuttle service to facilitate arrival by train.
Free return shuttles depart every 30 minutes from Hanborough station and operate from 9.10am to 5.40pm on Saturday and Sunday to coincide with GWR train arrival and departure times.
Visitors are also being asked if they would like to donate £5 to offset their carbon which will go directly to the tree planting scheme on the Blenheim Estate.
“Our goal is to encourage more of our visitors to make their journey to us easier, cheaper and greener through a series of new incentives and additional infrastructure,” said Blenheim CEO , Dominic Hare.
“We want to be able to offer people viable low-carbon travel alternatives and this new bus service is an essential link in the public transport chain allowing visitors to complete their journey to us without hassle. .”
Oxford Bus Company provides the shuttle service on behalf of Blenheim.
More than half of their fleet of around 120 vehicles are hybrid-electric buses.
Blenheim also encourages visitors to stay in the area rather than take a day trip and to prioritize local or low/zero carbon suppliers.