Cedars will become ‘state’s most luxurious residential offering,’ says Fairmont
The Shipman family and a Miami developer have formed a partnership with Fairmont Hotels & Resorts to transform the historic Cedars property into “the most luxurious branded residential offering in the state.”
Toronto-based Fairmont announced the partnership with Gregg Covin, a major Miami real estate developer, and said the parties have signed definitive agreements to develop and manage the first private label luxury residential offering in the Blue Ridge Mountain region of North Carolina.
Covin began exploring the property’s potential in 2018 and has since partnered with the Shipmans and investor Brian M. Gaines to realize his vision. Covin is married to Shelley Shipman, the daughter of Cedars owners Fran and Tom Shipman.
“Brian is a good friend of us and Greg,” Shipman said. “He is financially a partner.”
In 1976 the property was acquired by Tom’s father, Clifton Shipman, great-grandfather of Gregg Covin’s children. Tom Shipman also pointed out that his daughter Shelley moved to Florida and met Gregg in Miami Beach, where Tom’s mother was born and raised. “And my two grandchildren were born in Miami Beach,” he said. “Everything is coming together very well.”
The Shipmans’ other daughter, Amy, is sales manager for Cedars-Fairmont condos.
The first pickaxe should take place soon.
“We’re almost there, I’d say mid-August is what I’m thinking of,” Shipman said. “I think it’s going to be fabulous. It’s going to bring more people to Hendersonville and having an upscale place like this with a great restaurant and bar, it’s just going to spruce up Hendersonville and it’s definitely going to put us on the map. all over the world. They’re going to say, ‘Hendersonville and the Blue Ridge Mountains? We have to go check this place out.’ And Fairmont is world famous, so it’s definitely going to draw a lot of people here.”
Scheduled to open in 2025, the hotel-condo development will build on The Cedars’ heritage as a prominent landmark while ushering in a new era of contemporary design, exceptional amenities and service. engaging, steeped in local culture and first-rate hospitality, according to a press release.
Located two blocks from the town’s historic Main Street, the residences will host many of the area’s five-star amenities, offering exceptional cuisine and an engaging beverage program for owners, guests and locals, including a signature restaurant, lobby bar and specialty coffee shop. Additional property features will include flexible meeting and event space; a vast wellness center with spa, several swimming pools and fitness center; a cooking school; a multifunctional family room; and retail space. Residents and guests will have access to a private club nearby with the Champion Hills Golf Club designed by Tom Fazio.
The development will join an exclusive collection of Fairmont-branded residences around the world, offering private ownership with the option to participate in a rental program. Owners will enjoy all the benefits of owning a home with unique access to luxurious amenities and world-class services at Fairmont’s legendary hotels and resorts.
“We are thrilled to announce the addition of Fairmont Heritage Place-The Cedars, Hendersonville, the first Fairmont-branded residences in North Carolina,” said Heather McCrory, CEO, Accor North & Central America. “For more than a century, Fairmont has been intrinsically connected to the communities the brand calls home and committed to stewarding iconic hotels, restoring and preserving historic buildings with the utmost care. A rare opportunity to own a piece of one of the most famous national buildings in the Blue Ridge Mountain area, The Cedars will be the most luxurious branded residential offering in the state.We are proud to add the iconic landmark The Cedars to our portfolio. rapidly growing luxury brand and continuing its legacy for years to come.
The 127-unit luxury residential community “is poised to transform the mountain town that has become the preferred second-home destination for generations of South and Northeast Floridians, due to its central coastal location East and its friendly outdoor culture,” Fairmont said.
The 3.55-acre development, designed by Hendersonville architect Tamara Peacock, includes a restoration of the antebellum Central Hotel, which is listed on the National Register of Historic Places, as a focal point. Two new six-story mid-rise buildings – L-shaped behind The Cedars and along North Church Street on land currently occupied by the Chariot – will include studios, 1, 2 and 3 bedroom units and penthouses — all with large terraces and mountain views. Prices are expected to range from $400,000 to $3.8 million.
The property will bring a new level of luxury, unforgettable experiences, and exceptional service to the Blue Ridge Mountain region known for its stunning scenery, rich culture and history, and welcoming community.
Popular destinations within a 30 minute radius of Hendersonville include downtown Asheville, Biltmore Estate, Asheville Regional Airport, Blue Ridge Parkway as well as the Pisgah National Forest and the Oak Forest. State of Dupont.
In addition to on-site privileges, owners of Fairmont-branded residences are invited to join the Accor Ownership Benefits program, presenting them with an invitation to join Diamond status in ALL-Accor Live Limitless, a loyalty program that provides access to a VIP reservation desk and special offers. owner rates in more than 5,000 Accor hotels and resorts worldwide.
The Cedars Hotel was originally built in 1914 in a neo-classical style for Jeannie Collins Bailey, whose husband, railroad magnate JW Bailey, ran Southern Railway at the time. A few years earlier, Theresa Fair Oelrichs and her sister, Virginia Fair Vanderbilt, had opened the first Fairmont hotel in San Francisco in honor of Nevada Senator and mining magnate James Graham Fair. Historical similarities have made a harmonious union between The Cedars brand and Fairmont.
“My family grew up at The Cedars and there’s no better time to welcome the next generation to experience and call Hendersonville home. Fairmont brings decades of experience restoring historic properties to their former grandeur and will deliver a level of sophistication the market has been waiting for while complementing the inviting culture of the area,” said Gregg Covin, developer. “Fairmont Heritage Place – The Cedars fulfills the growing desire for second home ownership in Western North Carolina. Market surveys show less than two months of available housing supply, with demand outstripping supply.
Founded in 1907, Fairmont Hotels & Resorts, part of the Accor hotel group, has built beacons of hospitality, magnificent architecture and service in extraordinary destinations; play an important role in shaping the social fabric of each place. Renowned for creating grand hotels and unforgettable residences in the heart of every destination, Fairmont was a natural partner in pursuing the next era in the Cedars’ long history.
With over 80 locations worldwide and more under development, the Fairmont brand boasts some of the world’s most renowned hotel and residential addresses, such as The Plaza, a Fairmont-managed hotel in New York, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Heritage Place Mayakoba in Mexico and the recently redesigned Fairmont Century Plaza in Los Angeles, among others.