Pinnacle Hills district will bring a luxury hotel, more shops and apartments to Rogers

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ROGERS – The final phase of The District at Pinnacle Hills is expected to be nearing completion within the next three years, according to the developer.

A luxury hotel, restaurants, shops, business offices, apartments, a central plaza and two parking lots are planned for the major development on approximately 54 acres off West Pauline Whitaker Boulevard and South JB Hunt Drive.

“Over the next 24 months, it will all be either completed or under development,” said Burke Larkin of Whisinvest Realty. “In about 36 months, I think we’ll see roughly the conclusion of the project.”

Whisinvest acquired the land along Interstate 49 as part of a 2012 purchase of approximately 368 acres of bank-owned property in Benton County, Larkin said. The company still owns the land or building of the entire project area, he said.

The project is located in the southern portion of Pinnacle Hills, designated as the Downtown Regional Center in the Comprehensive Growth Map, which guides development decisions for the city. According to the map, regional growth centers function as hubs for commerce, arts and entertainment, living, leisure, and retail.

Pinnacle Hills is one of the reasons Rogers is on track for a record year in sales tax revenue, according to Steve Cox, senior vice president of economic development for the Rogers-Lowell Chamber of Commerce.

The city posted record revenue figures, nearly $2.461 million, for the month of August.

The 2 square mile area represents well over $2 billion in development over the past 15 years, according to chamber president and CEO Raymond Burns.

Pinnacle Hills, which stretches from Village on the Creeks to Mercy Hospital and Pinnacle Hills Drive to recent developments around the Walmart Arkansas Music Pavilion, has added to the quality of life in Rogers, and the district will continue that, Burns said.

“At the time, I was buying cow land there,” he said. “To see it all come together from humble beginnings has been amazing.”

THE PLANS

Five buildings totaling 153,415 square feet – two retail and dining spaces and three offices – have already been completed.

The buildings housing Andy’s Frozen Custard, Juicy Tails, Fuzzy’s Taco Shop, European Wax Center, Uptown Nail Spa, Mirabella’s Table, and Smitty’s Garage at 4200 and 4204 SJB Hunt Drive and 4200 S. 48th St. were the first phase of development.

The second phase included Class A office buildings at 4206, 4300, and 4302 SJB Hunt Drive, one of which houses Whisinvest Realty.

The final phase consisting of mixed-use buildings, an outdoor plaza, parking lots, an apartment complex and a hotel will extend the project along Pauline Whitaker and the southbound ramp on the Interstate 49 to the Razorback Greenway, which borders the eastern boundary of the property.

Two mixed-use buildings are slated for next construction and should be ready for tenants in August 2023, according to Larkin.

The city’s Planning Commission last month approved construction plans for a 40,539 square foot building, a 61,683 square foot building and a paved parking lot on 7.6 acres at 4301 SJB Hunt Drive.

“We’re excited to rebuild and we’re excited to work with some of the tenants and restaurants that we speak with,” Larkin said.

In total, the five mixed-use buildings in the District’s third phase will house approximately 62,500 square feet of retail and restaurant space, primarily on the first floor, and a total of approximately 107,250 square feet of retail space. office, mostly on the second floor, he said.

A square of green space will be placed in the middle of the mixed-use buildings and to the south of the planned hotel. The plaza will include dining spaces of approximately 3,500 and 4,500 square feet, according to Whisinvest.

The apartment complex on the east side of the development will house 305 units, according to Whisinvest. It will be bordered to the west by the mixed-use buildings and a parking lot, to the south by another parking lot and to the east by the Razorback Greenway.

The adjoining portion of the Greenway runs north to south parallel to Blossom Way Creek adjacent to the east edge of the property.

THE HOTEL

Mississippi-based hospitality and real estate company LRC2 Properties will co-develop with Whisinvest a luxury lifestyle hotel in the District’s North Area.

According to Luke Chamblee, president of LRC2, regional growth, business and family markets and the nearby Walmart AMP have all helped entice the company to invest in Rogers ownership.

The 150-room, 95,000-square-foot hotel will be a “destination hotel” in Marriott’s Tribute portfolio, which is more personalized and styled to the character of their locations than other Marriott brands, according to Chamblee.

LRC2 is early in the design process, Chamblee said.

Dining establishments will be in the lobby and on the rooftop, he said.

Project and branding details will be much clearer in about a year, but the name will likely be located in the area, such as The Memphian in Memphis, Tennessee, he said.

LRC2’s portfolio includes three Tribute Portfolio family hotels: The Memphian in Memphis and Cotton House in Cleveland, Mississippi, both completed; and The Alamite in Tuscaloosa, Ala., which is unfinished.

The company has also developed hospitality projects such as The Graduate and Home 2 Suites in Oxford, Miss.; Hotel Indigo in Hattiesburg, Mississippi; and Holiday Inn Express and Suites in Flowood, Miss.

Tribute Portfolio is “a growing global family of boutique and independent hotels brought together by their passion for captivating design and their drive to create vibrant social scenes for guests and locals alike,” according to Marriott. The brand includes more than 70 hotels around the world.

Photo Construction is scheduled for Friday, August 19, 2022 on a dirt lot that will become The District at Pinnacle Hills in Rogers. Pinnacle Hills District, a mixed-use development in Rogers, is expected to add approximately 62,500 square feet of retail and restaurant space and 107,250 square feet of office space in one of the busiest areas of the city over the next few years. Plans also include a boutique hotel and multi-story residential community just off the freeway near Top Golf and the Walmart AMP. Visit nwaonline.com/220820Daily/ for today’s photo gallery. (NWA Democrat-Gazette/Charlie Kaijo)
Photo Construction is scheduled for Friday, August 19, 2022 on a dirt lot that will become The District at Pinnacle Hills in Rogers. Pinnacle Hills District, a mixed-use development in Rogers, is expected to add approximately 62,500 square feet of retail and restaurant space and 107,250 square feet of office space in one of the busiest areas of the city over the next few years. Plans also include a boutique hotel and multi-story residential community just off the freeway near Top Golf and the Walmart AMP. Visit nwaonline.com/220820Daily/ for today’s photo gallery. (NWA Democrat-Gazette/Charlie Kaijo)
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